Critics, however, have said that as the pace of efficiency gains in electricity use slows, tech giants should recognize the cost of the generative AI boom across the whole supply chain — and let go of the "move fast and break things" narrative.
"The actual environmental cost is quite hidden at the moment. It is just subsidized by the fact that tech companies need to get a product and a buy-in," Somya Joshi, head of division: global agendas, climate and systems at the Stockholm Environment Institute (SEI), told CNBC via video call.