Advertising opportunity
Growth in markets like India can propel Reddit to boost ad revenue, its main source of income.
International markets account for just over 17% of Reddit's revenue currently, according to the company's third-quarter results, despite around 50% of its users being located outside the U.S.
Wong said that Reddit first attempts cross-border advertising for international markets, such as when a European brand is looking to advertise in the U.S. Then, when Reddit hits about 10% of a country's internet population in a country, there is an opportunity to build teams focused on local advertising — like an Indian brand advertising to Indian users.