I believe that the Google is already sensing the heat under their arse. I got a couple of questions from them, one being: how much you trust our results. Gave them 2 out of five. In 0political matters they are extremely left and with general searches, paid advertisements can take pages.
Using Perplexity for my specific market research I got some results that Google NEVER even mentioned. To those who don't like it: statistically older professionals are BETTER at using AI, maybe because we are used to spending hours to get the relevant info and have definitely greater attention span that a few nanoseconds young generation has. Also we had to memorize much more technical data, before the web or even PC. I am taking a deep dive into this and expect to spend some serious time to master it.