This comes as X faces its biggest exodus —115,000 users leaving the platform—the day after the election, marking the biggest drop since Musk took over in 2022, according to Similarweb. That same day, X saw record web traffic, attracting 46.5 million visits—its highest in the past year, and 38% higher than the average daily traffic in recent months.
“The advertisers that have returned to X this year are clearly interested in reaching that audience,” said Willens.