Meta has invested over $63 billion in Reality Labs, its division for virtual and augmented reality technology, but the results have been lukewarm. The company's AI research division, led by pioneer Yann LeCun, has been advancing the field, and the pivot to AI has already paid dividends. In July, Meta reported stronger-than-expected sales, crediting AI improvements in ad targeting. The company is now rolling out AI tools to help marketers enhance their listings.
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