Despite the discontinuation of Amazon Today, the company continues to prioritize fast delivery. Amazon is adding more facilities focused on same-day deliveries and is working with its retail partners to ensure a smooth transition. The company will also continue to invest in fast delivery options.
The decision to shut down Amazon Today comes as a surprise, as the company was in the process of onboarding other retailers and pitching the service to more retailers at a recent conference. However, the service's high costs and lack of efficiency likely made it a less viable option for Amazon in the long run.