Rasberry’s founder Cheryl Liu, who was a private equity analyst at KKR focused on retail before working for Amazon and DoorDash, spotted an opportunity to apply generative AI to fashion design right after image models like Open AI’s DALL-E and Stability AI‘s stable diffusion became available in late 2022.
“For the first time in history, you could rapidly create hundreds of designs in a way that you could never do before,” Liu told TechCrunch. She explained that before generative AI, designers would often have to order physical samples to visualize their ideas, which would take weeks.