"By extending the lifecycle of furniture, overall it's just better for the environment, whether it be less wood being chopped out of forests to just the supply chain associated with producing that furniture," said Reham Fagiri, founder and CEO of AptDeco.
For big furniture retailers, there is big waste in returns and the reverse logistics involved — from the costs to the transportation emissions. Instead, partner brands are now selling their returned items on AptDeco as soon as a customer requests a return, directly from the customer's home. AptDeco uses its own resale data to price items to sell quickly, often within a week. They can then retrieve the item from the returner's home and deliver it directly to a resale buyer, bypassing the need to take these returned items to a distribution center first.