This year, Substack has broadened its focus beyond newsletters, and on Thursday, it announced that creators can now post video content directly through the Substack app and monetize these videos.
"There's going to be a world of people who are much more focused on videos," Substack Co-founder Hamish McKenzie told CNBC. "That is a huge world that Substack is only starting to penetrate."
Substack began this push after the social media landscape was thrown into flux as a result of the effective ban of TikTok in January that caused the popular Chinese-owned service to go offline for a few hours. TikTok was also removed from Apple and Google's app stores for nearly a month.