Between 2015 and 2017, co-CEOs Boumediene and Oudghiri led Foodpanda’s regional operations under Rocket Internet and DeliveryHero ownership. Their experience scaling the food-delivery business – which they claim to have grown 50x in three years and taken to profitability – motivated them to start their own company.
“After our time with Foodpanda, we were hooked on entrepreneurship and knew we wanted to start something of our own,” shared co-CEO Boumediene on a call with TechCrunch. “We wanted to find the right problem to solve, so we started exploring ideas and comparing challenges we saw across different regions.”