In a separate post, he emphasized that the app is “more for creators than casual video makers,” which is hard to quantify in measurable terms.
Meta has historically made moves to fill in gaps in the market. When TikTok was banned in India in June 2020, it launched a similar product, Instagram Reels, days later in early July. In 2023, the company also launched Threads, a rival to text-based social networks such as X. The company likely realizes that a lot of video creators will try another tool in the absence of CapCut. And even if the app is restored, the uncertainty will create opportunities for other tools.