Expansion and Growth (1998-2006)
Amazon expanded beyond books to sell other products, such as CDs, videos, and software.
In 2000, Amazon launched its marketplace platform, allowing third-party sellers to list and sell products.
Introduction of Deals (2006-2011)
In 2006, Amazon introduced the "Gold Box" feature, which offered limited-time deals on various products.
In 2011, Amazon launched "Lightning Deals" and "Deal of the Day" sections, which became the foundation for Amazon Today.