The project is still in development, even as the company says it's obtained a post-funding valuation of $55.5 million. Most of its current users are friends and acquaintances of the founders. Merit expects to roll out a broader release by the end of February after gathering and incorporating feedback from its early testers.
Sproule, Merit's CTO and a former Amazon Web Services engineer, says the startup has the opportunity to sit "in the middle," connecting software buyers and users with the actual creators of the technology.
"If you can solve this attribution problem, you can essentially get users to pay directly for the software people build," he said.