Technically, Naficy—whose keen eye for e-commerce trends led her to found the early online makeup retailer Eve.com and Minted, which makes custom holiday cards and wedding invites—had a little help with the creation of her accessories. They were the product of Arcade, a new site she founded that lets shoppers design their own jewelry by punching a few simple words—gold teardrop earrings, say—into an artificial intelligence–powered tool.
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