He recounted Tesla’s 2017 “production hell” when the company, facing bankruptcy, sought to boost digital sales of the $100,000 Model S by 20x. Tesla reduced the 63 clicks to buy a car online to 10, simplifying both the process and the supply chain.
McNeill’s takeaway for startups?
“The answer isn’t ‘No,’ or ‘It’s crazy.’ The answer in innovative communities is: ‘I have no idea how to do that, but we’ll try.’”