Expanding SME segment
Ziina originated as a peer-to-peer (P2P) payment app for splitting bills, such as for group trips or rent. While the app gained traction with retail customers in the UAE, some who ran businesses sought to use the digital wallet to send and receive payments, too, according to Toukan.
In response, Ziina organically expanded its platform into two segments: Ziina Personal for splitting bills among friends and Ziina Business for collecting payments. The first business feature allowed users to send payment links and get paid through Apple Pay, Google Pay, MasterCard and Visa.