Sproule says Merit is trying to address the "attribution problem" in software development. In the world of open source, which underpins more than 97% of the apps consumers use on a daily basis, tech giants and independent programmers alike contribute to products that are freely available for anyone to access and improve.
"Because the price is zero, and there is no attribution to the people that created it, there is not a very sustainable set of economics to keep it alive," said Ragsdale, Merit's CEO, who previously spent three years at Andreessen Horowitz and before that worked as a software engineer at Google.