Nevertheless, Google, NVidia, Microsoft and OpenAI recently met at the White House to discuss AI infrastructure, suggesting these companies are doubling down on the technology.
According to Forbes, the industry is US$500 billion (£375 billion) short of making back the massive investments in AI hardware and software, and the US$100 billion in AI revenue projected to be made in 2024 is not even close to this figure. But Apple still has to enthusiastically push AI features into their products for the same reason that Google, Samsung and Microsoft are doing it – to give consumers a reason to buy a new device.