What is clear is who will immediately benefit from the policy change: Facebook, which is once again free to generate ad revenue from crypto companies. Hard to say what Facebook was earning from those companies prior to January's ban, but Google — the internet's other advertising giant —generated an estimated $25 million in ad revenue from ICOs alone in 2017. Facebook might invest some of its own money into the crypto realm, as well, with rumors swirling that it could decide to buy digital currency exchange CoinBase.
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