“Investors are concerned that we aren’t growing faster,” said Spiegel in the letter.
The “simplified” Snapchat may be an attempt to capture older users, who are historically perplexed by the app’s not-so-intuitive design. Snapchat does a lot better at attracting younger audiences, who seem to just get the app. But this isn’t the first time Snapchat has tried to reconcile these issues.