Challenges and Concerns
While the "new farmer" movement offers many benefits, it also raises questions:
Authenticity vs. Performance: As rural influencers gain popularity, there's increasing pressure to perform "authenticity," blurring the line between genuine representation and curated fantasy.
Beneficiaries: It's unclear whether this trend truly empowers rural communities or simply commodifies rural life for urban consumption.
Government Involvement: Local governments offering subsidies to rural content creators have led to skepticism about the grassroots nature of this content.