According to O2 67% of British people are worried about falling victim to fraud and a quarter experience some degree of fraud every week. Daisy gives them a way to fight back and it has kept scammers on the phone for up to 40 minutes at a time.
Daisy has taken scammers on "meandering stories of her family, talked at length about her passion for knitting and provided exasperated callers with false personal information including made-up bank details."