In March, the company partnered with Kiwi competitor Starship to bring wrapper ads to robots designated for the University of Utah and UCLA. That pilot program launched with the “Love, Your Mind” campaign from Huntsman Mental Health Institute and the Ad Council.
Clearly Kiwi liked what it saw. The robotics firm is particularly interested in Nickelytics’ data analytics. That, combined with Kiwibot’s route mapping, offers advertisers an opportunity to spread the word in high-traffic spots spread out across more than 20 states.