Earlier this year, Apple started selling its Vision Pro virtual reality headset for $3,500. Over a decade ago, Google was first to market in 2013 with Google Glass, an early attempt at an AR device, but the product faced challenges and was ultimately canceled. Microsoft has also invested in AR technology for well over a decade, launching its HoloLens headset for enterprise in 2016. Failing to gain traction, the HoloLens was discontinued in October.
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