While a global survey by Kantar of senior marketers across 20 countries found that 26% of them plan to cut spending on X in 2025, the 2024 election may have changed that.
"X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies," said Max Willens, senior analyst at Emarketer. "Sending at least a trickle of ad spending toward X may be seen as good for business, albeit in an indirect way."
Advertising Cartel Under Fire
Speaking of the tide turning, the woke cabal of advertisers trying to starve conservative platforms out of a voice is now coming under fire (have we mentioned lately that we really appreciate our premium subscribers?).