The expanded partnership will allow YouTube to be better poised to take on TikTok, which is reportedly aiming to grow its TikTok Shop U.S. business tenfold to $17.5 billion this year. Although TikTok is newer to the U.S. e-commerce space when compared to YouTube, the company has been onboarding merchants at a relatively fast pace, as TikTok reported in April that it had 500,000 merchants in the U.S. on TikTok Shop by the end of 2023.
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