Humby's phrase "data is the new oil" was first used in a presentation he gave at the 2006 Retail week conference, and it has since become a widely-quoted phrase in the business and technology communities. The phrase is meant to convey the idea that data is a valuable resource that can be extracted, refined, and used to generate wealth and power, just like oil.
Throughout his career, Humby has been recognized for his contributions to the field of data science, including being named one of the "Top 10 Most Influential People in Data" by Data Science Central. He continues to work as a consultant and speaker, helping businesses to make the most of their data and drive growth and innovation.