Offer 1 uses a lump sum amount that may overwhelm who you present your offer to. It just doesn’t give you any point of reference to actually relate to.
Offer 2, on the other hand, provides a good reference point with the use of the $3 coffee, which makes it relatable and easier to consider and say yes to.
The framing changes everything — and you know that successful charities know it. But the question is, do you think about this when you’re communicating?