The scriptwriters have toned down Bond's caddish side and regular misogynist jabs at women, and in the latest films have tried to present an image of a man who is more sensitive.
According to Preece, Amazon may even explore creating a "Bond girl series".
But the big losers could be movie theaters. All the films in the saga are huge blockbusters, but Amazon could now dispense with a cinema release and offer the film directly on its Prime streaming platform.