NY Post launches Big Apple Schmear cream cheese with PopUp Bagels
From June 12 to June 18, PopUp Bagels is teaming up with The New York Post to create a schmear that captures the essence of New York, the Big Apple!
The lifecycle of a TikTok viral food spot is usually short-lived and familiar to us all, especially in NYC. People flock to the establishment and wait in extensive lines just to see if it’s worth the hype. And, eventually, after the buzz dies down, the once-viral spot becomes old news.
However, PopUp Bagels has outlived the brief window of TikTok fame and remains one of New York’s most talked-about bagel spots, even after its initial widespread social media popularity.
Now, from June 12 to June 18, PopUp Bagels is teaming up with The New York Post to create a schmear that captures the essence of New York, the Big Apple! The Big Apple Schmear will bring your childhood favorite caramel apple flavor into a sweet cream cheese spread that will pair perfectly with a hot bagel from PopUp Bagels.
After grabbing a bagel at any of the PopUp Bagels locations, finish out your New York moment with a souvenir from our Bodega Breakfast collection and wear your schmear on your heart.
Since its first NYC location opened in April 2023, PopUp Bagels has served no frill bagels with a crispy crust and soft crumb center. Their bagels are served hot with schmears that you’re encouraged to “grip, right and dip” and enjoy right on the street or on the go.
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