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🧵 2/5: Threads gained popularity after its launch last month, but saw a decline in growth due to limitations. Meta CEO promised a web version and search function to make it more compelling.

🧵 3/5: Advertisers and influencers have pointed out that Threads needs a search tool and PC access to compete with X. Currently, X users rely on the desktop version for engagement.

🧵 4/5: X, still dealing with hate speech and content issues since Elon Musk's takeover, is trying to win back advertisers with brand safety tools.

🧵 5/5: Despite Meta's optimism about Threads, they plan to monetize it later when it becomes more established.