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🧵 2. Apple events draw millions of viewers, analysts track for consumer spending trends.

🧵 3. Mark your calendars! Apple event anticipated on September 12 or 13, preceding iPhone 15 sale.

🧵 4. Apple's Q3 earnings showed that iPhone sales dropped 2% to $39.67B, CEO Tim Cook highlights tough US smartphone industry.

🧵 5. To address production issues, Apple seeks supply chain diversification in Southeast Asia, after Foxconn woes affected iPhone 14 holiday sales.