It's a pure scam on tragic nostalgics. That price model means the first INTERNAL buyers flip their token at double without risk. That's why the third price is TBA. If they succeed then double up again.
The story of consoles is really interesting too. Atari essentially wrote its own death trying to exert dictatorial status over gaming and developers.
This article is good reading:
https://dfarq.homeip.net/why-atari-failed/