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Inside my mind is a glorious, yet fucked up place to be 😂.

Seriously though, this is a scenario that's going to play out for many companies.

Right now, the risk:reward between having your audience taken from you and being able to easily expand it is more positively skewed to the later.

But it only takes 1 click by a 3rd party and all that work was for nothing.

Slowly but surely, the risk won't be worth it.