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Since we live in the Rust Belt, I'm willing to bet this is something they sell in fancy, expensive, high-end shops in the suburbs. I could see them charging $20 for this, and people paying it... :)

Damn that is crazy!
What on earth is rust belt?

You don't know? In America, we have The Bible Belt, and The Rust Belt. From Wiki:

https://en.wikipedia.org/wiki/Rust_Belt

Well I had heard of the Bible Belt (not that I knew where it was!)!
And I see a Sun Belt too

https://en.wikipedia.org/wiki/Sun_Belt