An example of using content to give a Hive layer-2 token value would be placing ads on a community’s front-end and using that ad revenue to buy back and burn their own token.
This is definitely one possibility. Alternatively, we can also reward the author a portion of the revenue from the ads based on the number of pageviews their article got or will get indefinitely. This will encourage authors to implement SEO on their content that would attract non-Hive viewers. I'm seeing that this is a huge topic.
!1UP
I'm glad you brought up SEO.
Right now, the 7 day reward period actually incentivises spammy, repetitive, crap content.
But if you use ad revenue to provide value to a layer-2 reward token, you flip the Hive content creation game on its head.
Suddenly authors are incentivised to not spam, but focus on editing and building high quality pieces that drive ongoing traffic via Google.
It's going to be a game changer for Hive.
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I noticed this too. And a way to earn continuous passive income from SEO would encourage more users to create quality content.