We have talked about this before, but Hive has an extremely unique use case. Other blockchains are just replicating the others at this point with defi and other financial uses, which most average people could really give a rats butt about.
Their social reputation is another thing... So that's why Hive can stand out in the long run, it's just going to take more of us that are dedicated to continuing the dream. It will grow but people needs to learn to be patient.