Everything is in the last sentence. Changing the rules of the game. Only the powerful, the dominant can change the rules of the game. We as individuals can change our own rules, our own game. Of course, as much as we can. Sometimes, even most of the time, a person cannot even control himself.
The only way the rest can change the rules, is to work together, to put pressure through the masses. It is inconvenient though, so unlikely to happen.