How to get new users in crypto
Acquiring new users in crypto is increasingly challenging due to market saturation with over 8,700 L1s and 5,200 L2s, fragmented global audiences, trust issues stemming from premature technology, and 415 Bitcoin “death” headlines, as evidenced by declining Google search trends for “crypto.” Developers are overcoming these barriers through personalized onboarding, coordinated marketing across stakeholders, consistent messaging, and storytelling to engage users, helping founders cut through attention fragmentation.