I have been here since the Steem days and personally think the problem with Hive (or Steem) is the fact it is linked to the blogging frontend and people have a very hard time to realise how awesome this blockchain is, because the value is coupled to curation or blogging, which honestly does not bring you a lot in terms of financial returns unless you are one of the whales in this ecosystem (and for them even there are way better things to invest in from a return point of view). The splinterlands ingame currency DEC allows you to instantly buy or rent cards within their eco system. You literally see the fruits of your time invested. This makes the 'blockchain' aspect so much more real for the 'normies'.
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