KEY FACTS: Tether Operations Limited and Reelly Tech have partnered to integrate USDT stablecoin into real estate transactions in the UAE, aiming to enhance efficiency and digital adoption in the rapidly growing property market. Reelly Tech's platform, which connects over 30,000 real estate agents, will feature an educational series to help agents understand the benefits of stablecoins in property deals. With Dubai’s off-plan sales reaching 283 billion AED in 2024 and the UAE ranking third globally in cryptocurrency adoption, the collaboration aligns with the nation’s progressive digital asset framework.
Source: Tether
Tether Partners with Reelly Tech to Integrate USDT Stablecoin into UAE Real Estate Market
Tether Operations Limited, the leading entity in the digital asset sector, has entered into a Memorandum of Understanding (MoU) with Reelly Tech, a premier B2B real estate platform in the UAE. This strategic partnership aims to integrate Tether's stablecoin, USDT, into real estate transactions, enhancing efficiency and embracing digital innovation in one of the world's most dynamic property markets. This is hoped to redefine the real estate sector in the United Arab Emirates (UAE). The development was announced by Tether on February 6, 2025, in a blog post.
Tether Operations Limited, the largest company in the digital asset industry, has signed a groundbreaking Memorandum of Understanding (MoU) with Reelly Tech, one of the leading real estate B2B platforms in the UAE...
Source
Reelly Tech's platform connects over 30,000 local and international real estate agents. It offers comprehensive analyses of more than 1,450 projects and utilizes artificial intelligence to generate branded presentations. This integration streamlines processes and stirs a vibrant community of professionals through training, podcasts, and events. Notably, agents facilitate approximately 95% of all property transactions in the UAE, showing the platform's important role in the market.
Through this collaboration, agents will be empowered to leverage USDT and drive efficiency in the region's real estate market. As part of the initiative, Tether and Reelly Tech will develop a comprehensive interactive educational series to be promoted on Reelly Tech’s platform. This program aims to assist agents in exploring the transformative potential of stablecoins in property transactions and understanding the various practical applications, such as USDT transfers for real estate purchases, with confidence and security.
The partnership comes as the Dubai real estate market experiences unprecedented growth. In December 2024, off-plan sales value reached 283 billion AED, a 27.5% increase from the previous year. Leveraging this momentum, Tether and Reelly aim to showcase and educate on innovative financial solutions that use stablecoins to simplify property purchases for buyers and accelerate commercial processes for developers and agents.
According to Chainalysis and the Henley Index 2024 report, the UAE ranks third globally in cryptocurrency adoption, following Singapore and Hong Kong, and has emerged as a leading hub for digital asset innovation. Its proactive regulatory framework, including the Abu Dhabi Global Market (ADGM) and Dubai’s Virtual Asset Regulatory Authority (VARA), has created a supportive ecosystem that attracted numerous firms, driving the region’s crypto market to $338 billion. In 2023 alone, the UAE recorded £34 billion in transactions, a 42% year-on-year growth—significantly surpassing the MENA region’s average of 11.73%.
Furthermore, the UAE’s commitment to embracing digital assets is evidenced by initiatives like Tether’s plan to launch a stablecoin pegged to the UAE dirham, catering to the growing demand in the area. Paolo Ardoino, CEO of Tether, expressed enthusiasm about the collaboration:
“We are excited to collaborate with Reelly Tech to drive blockchain innovation in the UAE’s rapidly evolving real estate sector. This initiative reflects our commitment to advancing resilient digital economies by empowering individuals and businesses with the tools and knowledge to thrive in a digital world. The UAE’s progressive stance on technology and its leadership in digital assets adoption across the MENA region makes it an ideal hub for pioneering advancement, and we are honored to contribute to its vision for a forward-looking and prosperous digital economy. Together, we aim to streamline real estate transactions, promote sustainable growth, and set new benchmarks for innovation in the region.”
On his part, Vitaliy Ryzhak, CEO of Reelly, highlighted the vision of the partnership:
“The joint launch of the training program is only the first step. The UAE real estate market is experiencing dynamic growth, attracting large amounts of capital from around the world. We aim to make international real estate investment safe, efficient, and easy. To do this, we plan to create tools to open up new opportunities for using USDT in real estate transactions.”
This collaboration is a significant step toward integrating blockchain technologies into traditional industries like real estate. It reinforces Tether’s commitment to innovation and financial inclusion. Together, Tether and Reelly Tech are laying the foundation for a digital real estate ecosystem that enhances efficiency, drives sustainable growth, and sets new industry standards in the region and beyond.
In recent months, Tether has made significant strides in the Middle East, including the acceptance of USD₮ by the Financial Services Regulatory Authority (FSRA) as an Accepted Virtual Asset (AVA) in the Abu Dhabi Global Market (ADGM) as well as collaborations such as its work with RAK DAO in Ras Al Khaimah to promote education on Bitcoin and stablecoins. These are efforts put forward by Tether to support the responsible adoption of blockchain technologies, drive sustainable economic growth, and empower businesses and individuals worldwide.
Information Sources:
If you found the article interesting or helpful, please hit the upvote button, and share for visibility to other hive friends to see. More importantly, drop a comment below. Thank you!
This post was created via INLEO, What is INLEO?
INLEO's mission is to build a sustainable creator economy that is centered around digital ownership, tokenization, and communities. It's Built on Hive, with linkages to BSC, ETH, and Polygon blockchains. The flagship application: Inleo.io allows users and creators to engage & share micro and long-form content on the Hive blockchain while earning cryptocurrency rewards.
Let's Connect
Hive: inleo.io/profile/uyobong/blog
Twitter: https://twitter.com/Uyobong3
Discord: uyobong#5966
Posted Using INLEO
🏠💰 Wow, this is a game-changer! Tether and Reelly Tech teaming up to bring USDT into UAE real estate sounds like the future is here! 🚀 Can't wait to see how this boosts efficiency and digital adoption. 🌐🌟 Kudos to both teams for this innovative move! 🙌 #DigitalRealEstateRevolution #USDTinUAE 🌴🔗