It is the community, decentralization with a proven track record of fighting through a takeover and coming out even stronger, feeless transactions, one account - many logins, all the features on https://tribaldex.com and second layer tokens.
!PIZZAThose are only few things from on top of my mind. You can add the wonderful airdrops to the list too. Then we also have this: https://ecency.com/hive-167922/@khaleelkazi/qwrfgemb
Oh yeah, airdrops are definitely some juicy cherries on the pie.