Don't you think they just mainly buy loads of apartments to grow?
I think many of the biggest cities in the game ( as well as in the real world ) have huge unemployment numbers.
It's hard to grow your population and keep your people employed at the same time.
I myself am trying to find that balance, day after day, That stops my city from growing loads but it feels better to me :<)
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I am also trying to find the balance, but in the end the unemployment will always go up if you don't keep on buying more cards.
I think one of the possibilities how to not have any unemployment at all is to try and sell every new citizen that's coming to your city.
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