Because it is a VERY limiting word and reinforces the essay style content, it's 20 years old and there is nothing cool or new about a Blog.
We have a communications platform, announcements, personal stories, requests for funding, opinions, etc.
Blogging is YESTERDAY and carries with it a powerful expectation of how the platform should be used.
Change to "Publish", Submit, Story, literally anything cooler than "Blog".
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It's a marketing nightmare and pigeon holes the site.