Hive (generally as a platform) need a proper marketing and proper communication to become more known.
Technically it is a revolutionary platform, and it has multiple advantages against Bitcoin (BTC) and other mainstream cryptocurrencies.
Bitcoin (BTC) is slow, volatile and expensive (it has high transaction fees).
There are no transaction fees for Hive Dollars (HBD), it is fast, and it is a stablecoin (its value is mostly around $1 USD).
Practically it is much more usable in every day payments. Even if it is not (that) anonymous.
For those, who would like anonymity, there are privacy coins, or anonymity enhanced coins (AEC).
For example Dash, Monero, Zcash, Oasis Network, etc.
I have never heard of Oasis network. Epic, Arr and Zano have been mentioned by a couple of others. I guess I can agree there are too many and we should just adopt whichever is the biggest and put our effort into using them for payments.