This is really unbelievable but it doesn't surprise me either. On one occasion I did a training course on the type of client companies are looking for. Innocent of me, I was very young, I thought I would look for clients with high purchasing power or savings for nothing. The ultimate goal was the so-called aspirations, those who do not have but want to have and that's it. Willing to spend whatever it is without the slightest reflection of their actions. As it was very innocent ask the trainer. But they will run out of money and then what? They won't be able to buy and we will have to close?
His reply was "It doesn't matter for three reasons"
The first is that there are many people either by birth, immigration or export.
The second is that this type of customer is not sensitive to prices, we can sell less more expensive product.
The third and most important, for that we invented the debt. And the debt, believe it or not, can be infinite.
Us humans do love paying for things using debt. I try to keep to the rule of, if I can't pay for it with cash; I don't purchase it.
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