Sounds like you had a busy weekend, where I live that kind of publicity is not often seen, having plane go around with a Bourbon banner?? makes we wonder if ppl watch the plane with the banner and said...oh look, Bourbon banner....better go and get a drink 😂 jk but sometimes marketing is a mystery for me
I was wondering the same thing. I'm always down for a glass of Maker's, so it's lost on me!
I live in a relatively small town and there is a plane that flies around regularly with a banner for a car dealership. We mostly ignore it anymore!