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RE: Web 3.0 and the Music Industry - New Models for Distribution and Royalties

in Cent7 months ago

I can see this having a lot of potential !

I've seen that on Hive, some of the highest paying posts (and deservedly so) are for music. At one point, I even thought "could Hive be the new MySpace ?"

For it to work to attract existing musical celebrities (as well as really helping our own new ones along), there are a lot of other pieces of the jigsaw that need to be put in place. Mainly because right now they're tied into contracts with companies like Sony, who heavily restrict what they can do.

Some of the things that would be needed include;

  • Finding ways to increase the rewards that can be earned. A $50 post is great for someone who has put it up as a side-hustle, but isn't enough for a talented musician to make a living or consider braking a contract.
  • Enable ways to index the music better. Right now Hive is a kind of "listen and then move on" experience, and the current system of bookmarking is clunky compared to (say) being able to put together a playlist which can just play.
  • Find new ways to promote the music and musicians to the wider world. We'll be competing against multi-million dollar budgets from well-established corporates with shiny marketing departments.
  • Find ways to replace all the production services the corporates offer that add to the performance. Video production, coaching, organising live gigs, all that kind of stuff. Hive could do this, through a combination of putting people in touch with each other and the clever use of AI when it comes to generating music video.

But when it comes down to it, it's about generating momentum and driving mass adoption. That's what'll bring in the money to enable professional musicians to earn a living.

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Wow brother such a good and long comment... First of all when it comes to the earnings.,I believe it would come naturally with an increased number of Hive users high HP. I think the earnings can even be more on Web 3.0 than outside. What happens when 1 million users that can curate let's say 10 USD decide to blast a new video streamed on 3 speak. That's 5 million dollars in the pocket of the artists instantly. With the bookmarking it's truly a bit clunky. No doubt there's so much work to be done for this to become a reality brother but I'm hopeful it will happen soon. You're so right it's all about momentum and adoption