It comes from proof of share, and when you share your posts on twitter you can tag posh and then share the link of your tweet in here. From what I know it was initiated by @ocd and they used to curate posts tagged with posh. It's easier to find them when tagged so. I also see it as encouraging others to share more hive posts on twitter so the world would hear about us.
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thanks a lot for the explanation. appreciated. a good idea doing that. i think i'll start doing the same.