I believe this tweet has some good answers to that in the replies:
and probably this by @forexbrokr:
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More Hive Power means more Voting Power. Thus one can make money from curating others content and also earn money by creating content inside Hive. The reward pool system inside Hive is splitted into 2 ( 50% author and 50% curator). To make the Hive price stable the reward is again splitted into 2 (50% HP(staked) and 50% HBD(liquid)), were the staked HP can be powered down and withdrawn within a period of time as Hive. Thus more and more Hive is produced every day but its effect towards the Hive market price is reduced. The supply of Hive is thus Unlimited. Won't Hive prices go down as more and more Hive get produced each day.
Hive's native stable coin is HBD. How do HBD keep the peg ? How stable is HBD and what happens if HBD get unstable ? Will Hive price go down like what happened to LUNA ?
Hive inflation is reduced every 250k blocks or so, depending on what HBD does to it over the years and at which supply we'll end up with once we hit 0.5% yearly inflation it's going to remain at 0.5%.
Say for instance in 13-14 years when we're at 0.5%, currently I believe we're at 12% or so (Curation + vests inflation), we land on 1 billion Hive tokens in existence, then there'll only be 5 million new Hive yearly. If we then have 10 million active daily users rather than current 10-20k, it'll mean that those ~14k daily Hive will be quite hard to attain "from scratch", especially since 50% of those will go to curators, i.e. those already holding Hive Power. Split even more to reward the DHF and witnesses as it is currently.
Either way, inflation is being reduced and I suppose if that 0.5% means 0.5% yearly at current supply, that means that each year after the first 20 years of the chain it'll start going up slowly again, cause 0.5% of 1B tokens is 5M, but 0.5% of 1.05B tokens is 5.25M in (year 22 of Hive), etc. (But it could also be that 0.5% means 0.5% after 20 years, thus only constant 5M tokens per year, not growing.
There's some activity to help maintain the peg currently but it's going to help a lot more to give HBD usecases, people being interested in holding and using it and making sure the peg stays at $1, more exchanges listing HBD and causing traders to arbitrage it between exchanges and the inner market, etc. It is also capped where if the price of Hive goes low enough then HBD stops printing - and witnesses can also adjust the APR the HBD in savings gives if they deem it necessary, so the same thing that happened to Luna can't happen here, it won't affect the supply of Hive.
In simple my question is "How can a company survive if the working cost is higher than the profit it makes ?"
Currently it's all speculation, no profit is being made by hive itself (aside some that @hbdstabilizer does now and then cause some people for some reason try to pump HBD on exchanges). That can all change though with sinks, adrevenue, etc.